The COVID-19 pandemic is having a major impact on the tourism and hotel industry of Pakistan. This article highlights the major issues facing this sector and its prospects for business revival. It also focuses on the UNESCO World Heritage Sites in Pakistan.
Impact of COVID-19 pandemic on tourism and hospitality sector in Pakistan
The recent COVID-19 pandemic has had a significant impact on the tourism and hotel industry in Pakistan. The disease has halted travel, caused a decline in tourism revenue, and resulted in reduced purchasing power among the country’s population. This, in turn, has resulted in an increase in unemployment. Since tourism is an important part of the country’s economy, this could be detrimental to Imran Khan’s efforts to increase the GDP.
The pandemic is a particularly large contagious disease and is placing a huge demand on world economies and the tourism and hotel industry . As a result, the tourism industry is not only affected in Western countries, but also in developing nations. This is because the virus affects a wide range of people and industries, from hotels and resorts to restaurants, and other services.
As a result, it is imperative to modify working patterns in order to minimize the mental health impact of the disease. The study also highlights the impact of the COVID-19 pandemic on front-desk employees in the hotel and tourism industry. The results of the study have implications for the future of the industry, requiring changes to work patterns and employee mental health.
The fear of economic crisis has heightened employee job insecurity. This has been a contributing factor in the psychological problems experienced during the COVID-19 outbreak. Consequently, the hospitality industry will be forced to cut costs. It may also need to hire more skilled and smart labour. In addition, there will be a shift in consumer behavior, whereby they will stay at hotels with higher hygiene standards and less in-person interactions.
This disease has affected every sector of the economy, but is particularly impactful on the tourism and hospitality industry. This industry contributes a large portion of the country’s economic growth and accommodates a large portion of its labor force. In this context, this study examines the impact of the COVID-19 pandemic on the tourism and hospitality industry in Beijing, one of the largest cities in China. It is based on primary data collected from respondents involved in the tourism industry and analyzed using simple descriptive and graphical estimation techniques.
Predictors of business revival in domestic tourism in Pakistan
The recent economic downturn has affected the domestic tourism industry in Pakistan. There are several factors that are considered to be determinants of the future of the sector. These factors include the government’s support and financial incentives for tourism firms. However, the tourism sector will not fully recover until 2025, according to a source from the Ministry of Tourism.
In recent years, domestic tourism has been rebounding in many countries. But this has only partially compensated for the decline in international tourism. It is difficult to tell whether this trend will continue. In addition, the economy is facing the consequences of further COVID waves, which are likely to reduce domestic tourism even further.
However, recent lockdowns demonstrate that the public prefers the traditional lifestyle and fears the loss of this. This sentiment is reinforced by studies conducted on COVID-19 tourism. While many scholars have focused on the economic impact of the disease on the tourism industry, others have opted to analyze the socio-cultural and biological effects. This research helps researchers understand the determinants of the tourism industry and when it will start to recover. Governments are trying to minimize economic losses, but are concerned about the broader impacts of the disease.
UNESCO World Heritage Sites in Pakistan
The UNESCO World Heritage Sites in Pakistan offer a range of tourist attractions, including golden beaches on the Arabian Sea, snow-capped Himalayan peaks, and deep-rooted glaciers. They also preserve a charismatic cultural heritage. The country is home to six monuments listed on the UNESCO World Heritage List. Located in the provinces of Punjab, Sindh, and KPK, they reflect the unique history and architecture of the country.
The country has a diverse range of flora and fauna, ranging from the high Himalayas and the Karakoram and Hindukush mountain ranges to alpine meadows and the permanent snow line. The country also boasts a thriving avifa, including a rich collection of bird species. The mammal kingdom is rich, with ten of 18 mammalian orders represented. Species range from the smallest living mammal, to the largest mammal known to science, the blue whale.
In Pakistan, the Department of Archaeology and Museums is responsible for the management and preservation of these sites. It has an administrative setup that includes a Deputy Director, Archaeological Engineers, Curators, Conservation Assistants, and Clerks. The Ministry of Finance also monitors the use of funds for these projects.
The inclusion of these sites on the UNESCO World Heritage List has many benefits for the country. The development of tourism-related activities in the World Heritage Sites can generate the necessary funding needed to maintain the sites. It will also boost the country’s economy.
In order to become a World Heritage Site, a place must have outstanding universal value for humanity. The site must be unique, geographically identifiable, and historical. It must also have a unique cultural value. In addition to that, it must meet one or more of ten criteria. These criteria include the diversity of human values, development of urban form, preservation of biodiversity, and historical significance.
Pakistan has a diverse cultural heritage and a rich history. This diversity has made it an ideal location to attract tourists. The country is now working on eradicating its negative image and promoting itself as “Emerging Pakistan.” The country has substantial offers for travelers and a safe environment.
Adapting to the pandemic
The present study has some limitations that can be addressed in future research. For example, it did not consider the impact of lockdown or stay-at-home syndromes on the job insecurity of hospitality workers. The results also do not account for the social distancing and economic deprivation that have negatively impacted the industry. The study is based on data from 272 hospitality workers in Pakistan.
This study also showed that the domestic tourism industry can be revived by adopting standing operating procedures, vaccinations and health policy measures to reduce the risks of disease. Nevertheless, there is a lack of technological base in Pakistan, and this is particularly true of the hospitality and hotel industry. This industry needs a re-imagined use of technology.
The study also reveals that the tourism industry is a highly labor-intensive industry. Hence, the study suggests that it is particularly vulnerable to COVID-19. It shows that this pandemic has had a negative impact on the industry’s profitability. In addition, it has also exposed the conditions of job insecurity among hotel workers.
As a result, the industry must invest in research and health care infrastructures in order to ensure that it is prepared for the next pandemic. Moreover, the government needs to devise a bail-out package that will help the industry bounce back. By doing so, the government can better coordinate the activities of stakeholders and offer flexibility and more choices for tourists.
The pandemic has forced many industries to change their practices. In the hospitality and tourism industry, this means that the industry must be aware of COVID, set COVID-related SOPs, and educate workers in hygienic discipline. In addition, the industry must also work closely with public health organizations to prevent the spread of the disease.
The current COVID-19 pandemic has impacted many industries worldwide and has hit the hotel and tourism sector the hardest. Adapting to the pandemic in these industries is a challenge for governments, tourism enterprises, and the destination value chain.
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